Google Ads Campaigns
Search, Display, and Performance Max campaigns built around property and plot buyer searches — structured by project, not blended together.
Industries / Real Estate
Real Estate Performance Marketing That Delivers Qualified Buyer Leads
I have managed Rs.14-15 lakh/month in real estate ad spend across 18+ clients — property and plot campaigns built around actual buyer intent, not just impressions.
18+Real Estate Clients
Rs.14-15L+Monthly Ad Spend Managed
47+Projects Delivered
The real problem
Why Most Real Estate Ad Accounts Waste Budget
Real estate marketing is expensive to get wrong. High-competition keywords, expensive clicks, and buyers who take months to convert make it easy to burn budget on traffic that never becomes a site visit or a booking.
Most real estate ad accounts I review are optimised for clicks — not for the actual sales funnel: enquiry, site visit, booking. My performance marketing approach ties everything back to those real business outcomes, not just dashboard metrics.
"A campaign generating cheap clicks is not the same as a campaign generating real enquiries." — Vishal
Common Problems I Find
- All projects blended into one campaign — no way to see which performs
- Bidding on broad keywords with no commercial intent
- Landing pages that say "Contact Us" instead of showing the actual project
- No conversion tracking beyond form fills — lead quality invisible
- Budget concentrated on awareness, not on buyers showing purchase intent
What Should Be Happening
- Project-specific campaigns tied to specific sales targets
- Keyword strategy built around buyer-stage search intent
- Landing pages that show the project, price, location, and next step
- Lead quality tracking connected to sales team feedback
What you get
What is Included in Real Estate Performance Marketing
Meta Ads Campaigns
Facebook and Instagram campaigns targeting broader buyer audiences with retargeting for people who have already shown interest in your project — delivered through my Meta Ads management service.
Project Landing Pages
Landing pages built around specific projects and plots — not generic contact pages — so buyers see what they searched for and take action.
Lead Quality Tracking
Tracking tied to real enquiries and site visit outcomes — not just form fills — so you know which campaigns are producing actual sales pipeline.
Multi-Project Budget Structuring
Budget allocation structured across multiple projects and listings so performance data stays clean and spend goes toward what is actually converting.
Local SEO & Google Business
Google Business Profile and local SEO to capture buyers searching in your specific micro-market or neighbourhood — especially for plotted developments.
How I work
My Process for Real Estate Clients
01
Understand the Business
Project details, price points, target buyer profile, and how your sales team actually converts enquiries into site visits and bookings.
02
Research Buyer Behaviour
Competing developments, buyer search patterns, location-specific demand, and what search intent looks like at each stage of the decision process.
03
Build Campaign Structure
Project-specific campaigns rather than one blended account — so budget and performance stay clean and accountable per listing.
04
Launch with Proper Tracking
Conversion tracking tied to actual enquiries, not just form submits — connected to what your sales team will follow up on.
05
Optimise on Lead Quality
Optimisation based on feedback from the sales team about lead quality, not just platform data — a lead that never picks up the phone is not a win.
06
Scale What Works
Scale spend toward campaigns and projects producing real site visits and bookings — not just the cheapest clicks.
Why businesses choose Digital Vishal
Real Sector Experience, Not Generic Ad Management
Managing Rs.14-15L+/month specifically in real estate means understanding the economics, the sales cycle, and what qualified looks like in this sector — not just running ads and hoping.
What Makes My Approach Different
- Direct experience managing serious real estate budgets — not a generalist learning on your account
- Campaign structure reflects actual sales priority — not every listing gets the same treatment
- Transparent reporting tied to enquiries and site visits — not clicks and impressions
- Understanding of the full buyer journey — from search to site visit to booking
Common questions
Real Estate Marketing FAQ
What real estate ad budget do I need to start?
Depends on your market, competition, and price point. I will walk through the economics with you rather than quote a flat number — a Rs.15,000/month budget in a lower-competition market is very different from the same amount in a high-competition metro area.
Do you handle multiple projects under one account?
Yes — and I typically structure campaigns per project rather than blending everything together. The full process is explained on my Google Ads management page. This keeps performance data clean and makes it possible to optimise each project on its own merits without one affecting another.
How do you measure lead quality, not just lead count?
Through tracking that connects ad data to what your sales team reports back. I build in regular feedback loops so optimisation is based on which campaigns produce real site visits and conversations — not just form submissions.
Do you work with plotted development projects as well as apartments?
Yes — both. The campaign structure and keyword strategy differs between plot and apartment buyers, and I build campaigns to reflect that rather than treating them the same.
Can you take over an existing ad account?
Yes. For existing accounts, I start with a structured audit before making any changes — to understand what is working, what is not, and why before touching campaign settings.
Ready to fix your real estate ad account?
Get a Free Real Estate Ad Account Review
I will review your current campaigns, identify the biggest issues, and give you a clear picture of what needs to change — no obligation, no sales pressure.