1. Instagram Ads Campaign Setup
I help businesses plan and set up Instagram advertising campaigns based on their marketing goals, audience and budget. My campaign setup process may include:
- Defining campaign objectives
- Selecting suitable advertising placements
- Organizing campaigns and ad sets
- Reviewing audience targeting
- Preparing ad creatives and messaging
- Configuring available conversion tracking
- Reviewing campaign settings before launch
The aim is to establish a suitable campaign structure that supports monitoring, measurement and ongoing optimization.
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2. Instagram Reels Advertising
Instagram Reels provide a video-based format for businesses to introduce products, demonstrate services and communicate with audiences. I help plan Reels advertising campaigns around your target customers, creative assets and campaign objectives. This can include reviewing video messaging, opening hooks, calls to action and creative variations.
Depending on your goals, Reels advertising can support brand awareness, engagement, website traffic, lead generation or sales.
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3. Instagram Stories Advertising
Instagram Stories ads offer a full-screen vertical format for presenting promotional messages, products, services and offers. I help businesses plan Stories campaigns with a clear message and relevant call to action. Campaign planning may include creative format selection, audience targeting, placement settings and performance measurement.
The creative approach depends on your offer, audience and desired action.
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4. Instagram Ads for Lead Generation
If your business depends on enquiries, consultation requests or prospective customers, Instagram advertising can support your lead generation efforts. I help plan campaigns designed to encourage relevant audiences to submit an enquiry through an eligible lead form or visit a dedicated landing page. My approach may include:
- Identifying your target customer
- Defining the campaign objective
- Planning ad messaging and creative concepts
- Reviewing lead forms or landing pages
- Checking available conversion tracking
- Monitoring lead volume and quality indicators
Lead quality depends on factors such as the offer, targeting, creative, form experience and follow-up process.
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5. Instagram Ads for eCommerce Businesses
Instagram’s visual format can help eCommerce businesses showcase products and introduce potential customers to their collections. I help plan product advertising campaigns around your catalogue, target audience and sales objectives. Depending on your setup, the strategy may include product-focused creatives, eligible catalogue ads, retargeting and conversion measurement.
I also review campaign performance to identify potential opportunities to improve the relationship between advertising spend and business outcomes.
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6. Instagram Ads for Brand Awareness
For businesses introducing a new brand, service or product, Instagram advertising can help build visibility among relevant audiences. I plan campaigns around your intended audience, geographic reach, creative messaging and budget. Depending on the campaign objective, I may review metrics such as reach, impressions, video views and engagement to assess delivery and audience response.
The measurement approach depends on what your business wants the campaign to achieve.
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7. Instagram Retargeting Campaigns
Retargeting can help businesses reconnect with eligible audiences who have previously visited their website, interacted with their content or engaged with their brand. I help evaluate available audience data and develop retargeting campaigns that reinforce your message or encourage interested users to take the next step.
Depending on your campaign setup, this may include website visitor audiences, customer audiences or other eligible engagement-based audiences. Availability depends on platform features, account configuration and applicable privacy requirements.
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8. Instagram Ads Audit and Optimization
If your Instagram campaigns are generating clicks but few conversions, or if advertising costs are difficult to evaluate, an audit can help identify possible issues. My review may cover:
- Campaign objectives and structure
- Audience targeting
- Reels, Stories and Feed creatives
- Ad copy and calls to action
- Budget allocation
- Landing page experience
- Conversion tracking
- Cost per lead or acquisition
- Available sales and conversion data
Based on the findings, I can recommend practical adjustments and areas for further testing.
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